Let’s take a closer look at some intriguing facts before diving into how a smartphone app might benefit a business.
The performance of any company is determined by a number of things. Accessibility, consumer satisfaction, sales, and brand recognition are some of the essential variables. Globally, there will be about 7 billion phone devices by 2021.
According to a Hootsuite research of internet users aged 16 to 64 done in January 2021,
- 5 percent of consumers sought for a product/service online.
- 4 percent of all internet users used a mobile or tablet to access a shopping app.
- 77 percent of consumers made an online purchase, with 55.4 percent doing so on their mobile devices.
Apps account for 92 percent of total time spent on cell devices, whereas only 8% is spent using just a web browser.
Responsive Ecommerce Websites vs. Smartphone Apps
According to the last number mentioned, smartphone apps account for 92 percent of time spent on handheld phones. While many businesses may find it tough to choose between a phone app and a reactive website, it is not a difficult choice.
In comparison to a desktop user, a responsive website allows users to view and navigate around it on their mobile devices without missing any functionalities. A mobile friendly website is essential, but a mobile application offers additional benefits.
So, what differentiates Smartphone apps from mobile responsive websites?
- Smartphone apps are faster than mobile-friendly webpages.
- Smartphone apps are more user-friendly and easier to navigate. They assist you in better understanding and analyzing your long-term customers’ behavior.
- They can be utilized without an internet connection.
The benefits and motivations for developing a smartphone app for your business will be addressed in greater depth later in this article. These days, most firms with an online presence have a responsive website. When contrasted to a mobile application, it is less expensive and easier to develop. A responsive website, on the other hand, cannot be used in place of a mobile application.
Benefits of Smartphone Apps in the Modern Business Environment
The only thing that remains constant is change. Gone are the days when mobile apps and enterprise digital transformation were considered futuristic. The recent epidemic has caused internet commercial transactions in a variety of industries to soar. All firms, no matter how large or small, are responsible for aligning their operations with market trends. Here are some of the benefits that a mobile app can provide for your company:
Increases customer satisfaction
In comparison to a website or a web app, a well-designed smartphone app is easier to access and use. A smartphone app combines a number of helpful features into a single screen that can be accessed and expanded with a few simple taps. Consider the case where you have an e-commerce website and want to create a mobile app for it. Customers can use the app to view, filter, save, provide/access comments, post questions, buy, return, pay, track, contact customer service, and much more after installing it. To put it another way, a well-designed mobile app is more user-friendly and hence more engaging.
Increased Sales
When a customer downloads your mobile app, you can use push notifications to actively remind them of several promotional discounts and offers. This tool enables any business to develop an effective communication channel with their consumer base and provide regular updates about specials, new items, and other information. Many e-commerce platforms take advantage of this functionality by alerting customers about things they’ve added to their shopping cart. Push notifications have shown to be an efficient way of informing clients about new offers and comparable plans, resulting in increased sales.
Recognized Brand
A mobile application will raise brand awareness and introduce your company to the digital world. Embracing modern techniques of brand promotion is easier and more effective for small and medium business enterprises than investing in expensive and traditional ways of brand promotion such as billboards and television commercials. There are various ways for your company to entice users to download your app to their phone. Many businesses provide incentives to customers who download their mobile app. You may even provide your clients more discount coupons if they use a referral code to get someone else to download your mobile app.
Once a user has downloaded your mobile app, there are a number of methods to improve the value and customer experience. Not only do you gain a larger consumer base, but you also have the potential to establish your company as a trustworthy brand. Customer satisfaction is what gives any company a positive brand image.
Improved Customer Behavior Analysis
When your company has a mobile app, it unlocks a lot of opportunity for growth and strategy. Mobile app analytics can assist you in observing customer behavior and marketing trends, providing you with a wealth of information about what works and what doesn’t. This knowledge can then be applied to developing company plans and concepts that will help you increase your sales. Mobile analytics will aid in the observation of user sessions and flow. Aside from gaining insight into user behavior, mobile analytics will alert you to any issues, such as bugs or crashes, that need to be addressed.
Establishes Transparency and Allows Customer Feedback
Feedback from clients who have purchased your goods or services is an important part of gaining new customers and keeping current ones happy. After a customer completes a commercial transaction with your organization, they have two options: they either be satisfied with the product/service or they can be unsatisfied with their experience. While the first scenario will increase your company’s credibility, the second will allow you to correct any flaws.
A clear business transaction would take place in any case. Order tracking, refund policies, and customer service support are all included in many e-commerce enterprises’ mobile apps. These characteristics promote transparency and ethical business practices, encouraging customers to engage with your firm and feel at peace while acquiring goods or services.
Adds Value to Customers to Increase Brand Loyalty
Every company wants their clients to stick with their brand and not switch to a competitor’s. Offering a subscription or loyalty card that rewards clients with points each time they buy something from the firm is an effective approach to retain customers. Most businesses, such as KFC and Starbucks, use this strategy to keep clients.
With a smartphone app, you can digitally add value to your clients by rewarding them for every transaction they make. Customers will be encouraged to buy more since they will be able to redeem their awards for a free product at the end. Who doesn’t like a free or heavily discounted product or service?
Investment Return
It is not inexpensive to hire a digital solutions provider to design a smartphone app for your organization. While a mobile app’s return on investment (ROI) is generally favorable, Small and Medium Enterprises (SME’s) should bear the following in mind before investing in one:
- Along with the target audience, well defined needs and goals are required.
- Instead of focusing on client growth, the focus should be on customer satisfaction and retention.
- Begin by developing a rudimentary version of your smartphone app.
- Develop and improve your app’s functionality gradually.
- To design your mobile app, hire a reputable firm with a track record of success.
What Should You Think About Before Making a Smartphone App?
Consider the following before developing a mobile app for your company. What will your app’s primary function be? What financial and technological resources would be necessary to create a mobile app? What are your objectives for the app?
Don’t try to create a smartphone app just because it’s become popular and everyone else is. Consider the advantages of having a mobile app at your disposal. It’s true that having a mobile app at your convenience opens up a world of possibilities. It will enable you to better communicate with clients, raise brand awareness for your business, and even simplify transaction processes and expand your reach. However, before investing, a corporation should think and plan.
Los Angeles Software Developers is dependable and has the necessary knowledge to create a smartphone apps that meets your expectations and accomplishes your aim.
