Millennials have more than 67 mobile apps installed on their phones.
As a result, the topic of why some mobile apps generates more engagement than others arise. Every day, the mobile app environment becomes more competitive. It has gotten even more difficult to develop an app that stands out from the crowd, is engaging for users, and has a lengthy shelf life. This can be accomplished in a variety of ways. Incorporating methods such as in-product customer evaluations, customized profiles, media management, giveaways, and so on are just a few ways to make your mobile app stand out.
Gamification of mobile apps is another method to consider.
Designers use gamification to incorporate gameplay features into non-gaming situations to boost engagement with customers with a service or product. The designers tap into users’ innate drives by incorporating amusing elements into the app, making it more enjoyable to use.
Duolingo, Reddit, Todoist, Starbucks, Snapchat, and others are among the most popular mobile apps that employ this method.
Here are suggestions for incorporating gaming features and techniques into mobile apps.
Make mobile apps more pleasurable
Keeping your users entertained is a great strategy to keep them on your app. Many educational and skill-learning mobile apps that assist individuals in learning coding, arithmetic, music, and language do so by making their app’s design more engaging and dynamic. Users will want to explore your app more if it is fun and exciting. With some gaming engagement, even the most basic app will look more exciting.
Reward or loyalty scheme with a twist
The goal of a loyalty program is to reward users for using your app. It is a good method to make your software more gamified. Users will be encouraged to return to your app and expand their interest by being rewarded for often accessing it, achieving goals, purchasing things, sharing postings with their friends, participating in tournaments and quizzes, and encouraging friends to join the app. Offer a reward that has intrinsic value for the user, such as in-app currencies for spending within the app, cash rewards, or digital products that can be swapped for actual things, rather than pointless prizes. Identify what keeps people coming back to mobile apps and make it available to them.
The Rivalry
Incorporate competitiveness as a gaming aspect into mobile apps to appeal to your audience’s social side. Badges or points can be used to indicate accomplishments, and users can be rated based on them, keeping them interested due to their desire to win. This will make it easier for people to share their accomplishments, which will increase their happiness. Many fitness applications employ this concept, allowing users to confront their friends or interact with other users of the same program.
Progress Indicator
People have a desire for acknowledgement and to keep track of their standing. A progress bar encourages your users to keep going and not give up. Program display is a wonderful method to keep users engaged and encourage them throughout their journey, whether they are learning a new or pursuing a fitness program. Allow people to share the information with the entire world after they have achieved a particular lever. This would encourage people to share their stories on social media channels. It is a powerful tool for promoting a company.
Scoreboards
A leaderboard allows your users to compare their performance to that of others while also instilling competition. Users will be more enticed to stay involved as players because of this, since they will be able to actively participate in the race and prove themselves to be victors. They will want to gain the best score and win first place, giving your users an opportunity to compete with their peers, increasing their engagement with your app and expanding its network.
Sharing loops have been added.
Consider integrating social media into your app so that users may brag about their abilities and accomplishments on social media. This outspokenness on the part of your user will not only assist in keeping present consumers, but also attracting new ones and raising awareness of your software. Make sure to include a feature that allows existing users to invite friends who have not yet downloaded your app; this will help you gamify your software in a profitable way.
Individuality
Humans crave self-expression, which a developer can fulfil by including certain features in a mobile app. Allow users to use avatars, badges, and other virtual items to represent themselves. Allowing users to personalize their user profile on your app is the most basic example of an app gamification approach that appeals to self-expression. Understanding your audience and your product will help you use this strategy more effectively.
Business Gamification Strategy:
It is vital to remember that, while gamification is a great tool, you will also need to apply a strategy to get the most out of it. You will note that some incentive strategies do not work with all apps. Your efforts to gamify your software will be in vain if you include the elements without first knowing how they engage with your users. To address this issue, take the following ideas in mind while developing a successful mobile app gamification strategy:
- Determine your target audience. • Locate something useful for your target audience and incorporate it into your app.
- Keep it simple for users to interact • Quick rewards will keep users amused and inspire them to reach goals • Encourage and monitor user feedback
When consumers are already a part of the ecosystem and engaged with your software, gamification is more effective. It is a fantastic solution to the most pressing issue of customer retention. It is a significant marketing strategy based on human psychology that alters the user’s experience to encourage them to connect with your app more frequently, resulting in the desired behavior toward your product. This increases the market attractiveness of your mobile app and earns more income.
Contact Los Angeles Software Developers today to talk about how we can develop your next mobile app!
